Andrei DANEASA

I’m a constant user of Google Analytics. It’s a great piece of software with lots of useful reports, easy to read and to understand. However, I was never curious how far I can go with it.

Last week I had a discussion with someone in Oracle about Real-Time Decision (RTD) Server and Real User Experience Insight (RUEI), so I decided to find out first all the capabilities of Google Analytics.
After half of day of reading the course materials on Google Conversion University, I decided that a challenge might worth 50$, so I took the exam.

More than an hour later I passed the 70 questions exam, much difficult than I expected, with a score of 87%:

Now having the proof I understood correctly what’s happening with Google Analytics, I can jump into conclusions: Read the rest of this entry »